In our last post we took a closer look at YouTube Channel Optimization. Now it's time to take a closer look at Reaching All Audiences with the help of Closed Captioning.

Reaching All Audiences

Strategy Overview

Why It Works

How To Do It

Effect

Strategy Details

YouTube is a global platform - your audience can watch from anywhere in the world. Take extra steps to help your content appeal to broader audiences, including viewers who are hard-of-hearing and foreign language speakers.

Closed Captioning

Multi-Lingual Closed Captioning

Closed Captioning Increases Visibility and Discoverability

Experiment with using different languages for titles, tags and descriptions. This can help improve discoverability through search terms.

Internationalization – Launching a Local Channel

A separate local channel is a great opportunity to create a dedicated experience for viewers who speak another language. Use YouTube Analytics to find out where your channel might already be attracting an audience to assess a new channel’s potential.

In our next post we'll take a closer look at The On-Site Use of Videos and gaining accreditation for your YouTube video in the SERP's.

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Post Script: This content originally appeared on the YouTube Playbook - We have included it here as part of this series because we believe it is relevant and adds value to this series, and this series adds value to the playbook. It is not intended to indicate that we are the original author of this specific part of the Video SEO Playbook.... So, yeah, Google please don't sue me. That'd be swell! Thanks.

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