The days of SEO being a stand-alone service / task are over. SEO is often over-simplified to: 1) technical on-site work, and 2) off-site back link strategies, and 3) content creation centered on SERP position and volumes of traffic. SEO has evolved into a more holistic “inbound marketing” approach, and the CRE8 Collective is at the forefront of pioneering this evolution.

Our approach is simple: Optimize for people first.

Today’s Searchers:

All of these factors have to be weighed, balanced and taken into account when doing SEO.

Never before has there been so much available data about the way Searchers interact with the web. It is our job as your SEO’s to stay current, fully grasp the implications of this ever-changing behaviour and craft actionable strategies in response.

A prime example of this is our understanding of “Searcher Intent” and how this is linked to:

Searcher Intent can be divided into three groups:

The CRE8 Collective team factors search intent into strategies we craft for clients. In our next article, we will discuss how we approach internet marketing priorities. Thanks for reading, and don't hesitate to reach out with your questions either here, or tweet me @ainsleymuller.

© Muller Consulting 2021