You know what? I have been hammering out words on various word processors since I was 2 years old. Sure, that’s a lie, but I want you to appreciate how overconfident I can be when it comes to the topic of expressing myself using combinations of letters on a screen.
Design for it’s own sake can be beautiful, but without a focus or direction, there is little value in it.
Designing a website without first researching your target audience is like making shoes—for a slug. No matter how beautiful you make those shoes, the slug won’t buy them. They simply don’t need them!