One of the many benefits of being SEO consultants to Enterprise level organizations, is that we get to dive in and apply some deeper SEO audits and strategies that go well beyond the basics of on-page optimization, or back-linking. One of these opportunities was a deep dive into a Forbes 500 tech-company's international web-presence. We found precious few resources on the subject, so we thought we would share some of our findings with the SEO Community, you know, just in case you find yourself facing the same questions. Of course, as always your input and feedback is appreciated and welcomed. (more…)
In our last post we took a closer look at Sharing Videos on Social Media but that's not where the value of video ends. In this post we will take a look at other ways to Leverage the Value of Video and Use Video to Build Links to Your Site. (more…)
In our last post in this Video SEO series, we took a look at Making Onsite Video Search Engine Friendly with the use of video transcripts, semantic markup, and XML site-maps etc. Now it's time to take a closer look at Leveraging the Value of Video step 1 - Tips to Building a Community on YouTube. Building a community - whether it’s with other creators or your audience - on YouTube means transforming your fans into an engaged and loyal audience, who can then, in turn, serve as a social army to promote your content. (more…)
In our last post in this "Ultimate Video SEO Playbook Series" we took a closer look at The On-Site Use of Videos and gaining accreditation for your YouTube video in the SERP's. Now it's time to take a closer look at Making Onsite Video Search Engine Friendly with the use of Transcripts, Semantic Markup, and XML Video Site-maps. (more…)
In our last post we took a closer look at Reaching All Audiences. Now it's time to take a closer look at Onsite Use of Videos - best practices for posting and sharing videos on your site and how to get accredited for YouTube video in SERP's. (more…)
In our last post in this series we took a look at a YouTube resource on Optimization.